A4uExpo Munich 2011 Recap

A4uExpo 2011 rocked! Since I attended the A4u in 2010 I didn’t want to miss it this year. After my speech at the Affiliate-Tactixx conference I met Matthew and asked him for a speaker slot for Adsense optimisation, which is a good match for the people between employees or agencies and the superaffiliates.

Over 700 delegates attended the A4uExpo this year. It was a pleasure to meet big names again like Bob Rains, Mediadonis, Sepita, Alexander, Pascal and all the others.

One of my highlights was to meet Dave in person. We took a few minutes of the conference to make a short video recap of my Adsense talk.

What happened?

I had a blast doing 2 or 3 Webmaster in Da PoOL sessions with some webmasters, skateboarding in Munich after the conference, missing my plane back to Hamburg and  having a nice lunch with FilOnTheRoad instead and people wanting to touch my FiveFingerShoes. The day before I attended the LinkResearchTools workshop which showed some real nice insights about linkbuilding.

A few slides are already online under: The A4u Blog

My take aways and tips from the a4uexpo:

  • HTML5 is great but since not a finished standard yet really difficult to make it validate in a productive environment. Better stick to XHTML 1.1 transitional for the moment.
  • Instead of giving your users a 30 days trial, its better to give them a 100% money back garantee. This should highly increase your conversion rate on a landing page.
  • Use Übersuggest to find new keywords based on google suggest
  • You don’t need to be Einstein to guess that facebook ads with boobs will get more clicks than logos
  • I should create my own email list. I knew it before but I’m still not doing it…
  • You can do some automated posts with Hootsuite
  • socialbakers.com gives you some nice Facebook stats for your next presentation
  • One online shop changed its button label from „register“ to „continue“ and had a 300% increase in sales!
  • Kevin Gibbons gave a great insight about Creative Linkbuilding with ideas I haven’t heard before


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2 Kommentare

  1. Hey Axel!
    Thanks for your kind words, was great meeting you and hanging out and filming our video was one of the highlights of my trip for sure! Was really nice of you to come to Munich Station as well and help me out getting my ticket and getting on my way to Prague! Congrats and keep up the great work I’m sure you will go far!
    Can’t wait to catch up again in New York City and film more videos!
    Take care,
    P.S. Wow what a nice pic up there of you and your son too! 🙂

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